Ads that pay for themselves — with the tracking to prove it.

Google Ads and Meta Ads managed like engineering, plus the analytics plumbing underneath so every dollar is accountable. Not a black box. Not a monthly retainer of vibes.

Most small businesses spending on ads are flying blind. The Meta Pixel is misfiring or missing entirely. GA4 is set up to defaults nobody validated. Google Tag Manager is a graveyard of stale triggers. Conversions are being double-counted, or not counted at all. The ad account looks busy — impressions, clicks, spend — but nobody can answer “which campaign actually produced a customer this month?”

Orange County Design treats paid media as a measurable system. The audit is the entry point: find what’s leaking, fix the tracking, then run the ads against a signal that means something.

What’s included

• Ads & Tracking Audit — full review of Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel, Search Console, and email authentication (SPF/DKIM/DMARC). Output: what’s leaking spend, what’s not tracked, and a prioritized fix roadmap.
• Tracking rebuild — GA4, GTM, Meta CAPI, offline conversion imports. The plumbing that makes every ad dollar traceable to a real business outcome.
• Campaign builds — Google Search, Meta prospecting and retargeting, YouTube where it earns its slot. Keyword and audience research grounded in the actual buying journey.
• Landing-page work — CRO audits, Turnstile or reCAPTCHA on lead forms, funnel tightening. The site side of paid media matters as much as the ad side.
• Attribution and reporting — monthly one-page report. What spent. What returned. What ships next.
• Consent and compliance — cookie banners, consent-mode v2, IP-anonymization defaults. Ship compliant, ship measurable.

How it works

1. Audit — Two-week review of the ad accounts, tracking stack, and site plumbing. Output: a prioritized fix list ranked by revenue impact.
2. Fix the plumbing — Tracking, tagging, and attribution repaired first. No ad spend gets scaled against broken measurement.
3. Build or optimize campaigns — Rebuild what’s underperforming; scale what’s working. Weekly check-ins during ramp.
4. Manage and iterate — Monthly reporting, ongoing optimization, quarterly strategy reviews.

Pricing

• Ads & Tracking Audit — Starting at $3,500. Full review of Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel, Search Console, and email authentication (SPF/DKIM/DMARC). Output: what’s leaking spend, what’s not tracked, and a prioritized fix roadmap. Runs standalone or pairs with the SEO or AIO audits.
• Monthly management — Scoped per engagement. The retainer shape depends on ad spend, number of channels, whether creative production is in scope, and whether landing-page work is bundled in. Get a quote.

A note on engagement type

Paid-ads work runs as fixed-fee audits, campaign builds, or monthly management retainers. For advisory sessions, scoping calls, and time-boxed consulting, the rate is $225/hr.