August 14, 2026 · Uncategorized
Where should you spend your next ad dollar? A playbook for local service businesses
For a local service business spending $300 to $800 a month, start by advertising to people who are already searching for what you sell. Google Local Services Ads if you’re eligible, otherwise Google Search. Meta comes third, once tracking is clean and Google is producing baseline leads. The answer looks the same at every tier for one boring reason: intent (Google searches) beats interruption (Facebook and IG scrolling) when your customers are already Googling for what you sell.
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